SKILLS
- Award-winning experience in page layout for print media and typesetting for ad design
- Advanced level experience in graphic design for web/multimedia
- Experienced in Flash animation for web and multimedia presentations
- Experienced in photo rendering and photo leveling for print/web applications
- Experienced in collection/curation of digital media for branding purposes
- Proficient in graphics creation/manipulation for new design
- Experienced in web design and maintenance using Adobe Photoshop, Dreamweaver, and Illustrator, as well as coding HTML and CSS
- Proficient in basic UX design concepts
- Proficient in Search Engine Optimization
- Experienced in working with various online Content Management Systems, including Adobe CQ, WordPress, Joomla and Weebly
- Experienced in creating and editing photos and graphics for websites with Adobe Photoshop and Illustrator
- Familiar with social media strategies, trend and best practices that produce results
- Experienced in all major social media channels (Facebook, Twitter, Google+, LinkedIn, Pinterest)
- Experienced in collecting/generating social media content for distribution
- Proficient in social media scheduling and tracking solutions (Hootsuite, Tweetdeck)
- SEO and SEM for online/digital content
- Project management for various local organizations
- Managed project staff and volunteers, varying from 10-200 people per project
- Managed non-profit organization for one year, served in executive role on the board for over 4 years
HONORS & AWARDS
North Carolina Press Association • July 2007
3rd Place
North Carolina Press Association • July 2007
2nd Place
North Carolina Press Association • July 2007
Gold Star Award
Cohesion Staffing & Consultants • June 2013
Consultant/Contractor of the Quarter – Q2, 2013
RESUME/WORK EXPERIENCE
November 2019 – present
- Design customer-centered online application process in an Agile environment
- Work with business and development partners to create roadmaps for design projects
June 2013-Present
- Design and implement web and multi-media marketing solution for local art gallery, Gallery 27
- UX/UI and production design for local business clients, specializing in print, web, multimedia and digital
- Design and implement digital marketing solution for local business clients
- Assist in managing and maintaining gift shop inventory and gallery shows
March 2013 – March 2019
- Creation of a wide range of digital assets for all Lowe’s online platforms including Lowe’s mobile apps
- Designed, developed, published and maintained www.lowesforpros.com articles and product pages
- Worked extensively with HTML and CSS using Adobe Creative Cloud software to produce online content for Lowes.com
- Worked closely with developers to create sitewide HTML standards for use by web authors and designers in support of Lowe’s visual branding
- Created process and procedure documentation for all Lowe’s Digital platforms
September 2012 – March 2013
- Assisted in achieving corporate goal of 500,000 items online by 12-31-2012
- Collect, review and process large product data sets used to setup new products
- Comprehend and troubleshoot errors in regards to product setup
- Troubleshoot and resolved challenges as they arrive
- Create new item numbers as needed
- Perform data quality audits of received data
- Contractor position through local staffing agency
March 2012 – September 2012
- Write and update product descriptions to fit local regulations and vendor requirements
- Deal with vendors to obtain correct item specifications
- Contractor position through local staffing agency
May 2007 – January 2012
- Created print advertising pieces for local and national campaigns
- Created point-of-sale materials and in-store displays
- Supervised print production for various advertising/marketing materials
- Prepared cost analysis for independent print jobs
- Created marketing campaigns for local franchisees across the U.S. and Canada
- Created and maintained online database of advertising creative materials
- Custom designed print, email and social media advertising artwork for local franchisees
- Advised local franchisees on media buying decisions
November 2000 – February 2007
- Managed local sales territory
- Organized and scheduled advertising campaigns for local businesses and advertising agencies
- Developed layouts and proofs for customer approval
- Assisted with marketing planning for upcoming sales campaigns