CECIL SMITH

UX/UI Designer & Digital Marketing/Production Specialist

With over 16 years experience, I’ve helped several clients with several types of projects – from print media and web design to audio/video production and content management. I’ve worked with clients of all types and sizes, from small businesses and non-profit organizations to municipalities and Fortune-50 companies. Whatever your project, I would love the opportunity to work with you.

SKILLS

  • Award-winning experience in page layout for print media and typesetting for ad design
  • Advanced level experience in graphic design for web/multimedia
  • Experienced in Flash animation for web and multimedia presentations
  • Experienced in photo rendering and photo leveling for print/web applications
  • Experienced in collection/curation of digital media for branding purposes
  • Proficient in graphics creation/manipulation for new design
  • Experienced in web design and maintenance using Adobe Photoshop, Dreamweaver, and Illustrator, as well as coding HTML and CSS
  • Proficient in basic UX design concepts
  • Proficient in Search Engine Optimization
  • Experienced in working with various online Content Management Systems, including Adobe CQ, WordPress, Joomla and Weebly
  • Experienced in creating and editing photos and graphics for websites with Adobe Photoshop and Illustrator
  • Familiar with social media strategies, trend and best practices that produce results
  • Experienced in all major social media channels (Facebook, Twitter, Google+, LinkedIn, Pinterest)
  • Experienced in collecting/generating social media content for distribution
  • Proficient in social media scheduling and tracking solutions (Hootsuite, Tweetdeck)
  • SEO and SEM for online/digital content
  • Project management for various local organizations
  • Managed project staff and volunteers, varying from 10-200 people per project
  • Managed non-profit organization for one year, served in executive role on the board for over 4 years

HONORS & AWARDS

North Carolina Press Association • July 2007

3rd Place

North Carolina Press Association • July 2007

2nd Place

North Carolina Press Association • July 2007

Gold Star Award

Cohesion Staffing & Consultants • June 2013

Consultant/Contractor of the Quarter – Q2, 2013

RESUME/WORK EXPERIENCE

June 2013-Present

  • Design and implement web and multi-media marketing solution for local art gallery, Gallery 27
  • UX/UI and production design for local business clients, specializing in print, web, multimedia and digital
  • Design and implement digital marketing solution for local business clients
  • Assist in managing and maintaining gift shop inventory and gallery shows

March 2013 – March 2019

  • Creation of a wide range of digital assets for all Lowe’s online platforms including Lowe’s mobile apps
  • Designed, developed, published and maintained www.lowesforpros.com articles and product pages
  • Worked extensively with HTML and CSS using Adobe Creative Cloud software to produce online content for Lowes.com
  • Worked closely with developers to create sitewide HTML standards for use by web authors and designers in support of Lowe’s visual branding
  • Created process and procedure documentation for all Lowe’s Digital platforms

September 2012 – March 2013

  • Assisted in achieving corporate goal of 500,000 items online by 12-31-2012
  • Collect, review and process large product data sets used to setup new products
  • Comprehend and troubleshoot errors in regards to product setup
  • Troubleshoot and resolved challenges as they arrive
  • Create new item numbers as needed
  • Perform data quality audits of received data
  • Contractor position through local staffing agency

March 2012 – September 2012

  • Write and update product descriptions to fit local regulations and vendor requirements
  • Deal with vendors to obtain correct item specifications
  • Contractor position through local staffing agency

May 2007 – January 2012

  • Created print advertising pieces for local and national campaigns
  • Created point-of-sale materials and in-store displays
  • Supervised print production for various advertising/marketing materials
  • Prepared cost analysis for independent print jobs
  • Created marketing campaigns for local franchisees across the U.S. and Canada
  • Created and maintained online database of advertising creative materials
  • Custom designed print, email and social media advertising artwork for local franchisees
  • Advised local franchisees on media buying decisions

November 2000 – February 2007

  • Managed local sales territory
  • Organized and scheduled advertising campaigns for local businesses and advertising agencies
  • Developed layouts and proofs for customer approval
  • Assisted with marketing planning for upcoming sales campaigns